Sponsorship Consulting

We work with nonprofit and charitable organizations to create sponsorship programs and find partners that align with their values. We also support businesses in maximizing their investment in corporate social responsibility.

LET'S TALK
MEC Run the Murals VMF 2019 - Photo Credit: Gabriel Martin, Mural Artist: Bunnie Reiss
Food and wine

As the founder of Flair, Donna Dixson brings integrity, authenticity and enthusiasm to every project. Detail oriented and results driven, she brings marketing savvy, creativity and a commitment to alignment into the challenging world of effective sponsorship relationships. Donna's extensive network of trusted colleagues add extra value, talent and experience to her work with clients.

Vancouver Mural Festival, Manager, Sponsors and Partnerships

VMF hired Flair in January 2019 to secure and manage sponsor and partner relationships. Donna doubled the number of sponsors, increased sales by 43% and 90% of sponsors said they were more than satisfied with their return on investment and Donna's communication throughout.

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Vancouver Mural Festival

BC Hop Co Event Producer

With just 53 days to pull it off, Donna created and produced the first BC Hop Fest in 2015. The objectives were clear - build important relationships to establish brand awareness within the craft beer industry. Donna went on to produce BeerBQ and BC Hop Fest in 2016, and BC Hop Fest in 2017.

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BC Hop Co Hop Merchant/Marketing and Media Relations

BC Hop Co asked Flair to expand the scope of the contract to include marketing and promotion and work as a sales rep for the first processed hops that would be ready for distribution in March 2017. Donna helped create a sales process, built a database of customers and then introduce BC Hop Co hops to brewers across the country.

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BC Hop Co

Sponsorship Lead, Event Producer Fort Langley Beer + Food Festival

In the fall of 2016, Flair was hired by Trading Post Brewing Company to execute their vision for a brand new event to be held at the Fort Langley National Historic Site that would celebrate local food, beer and the history of the region.

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Chilliwack Hospital & Health Care Foundation (CHHCF)

Donna was tasked with a mandate to set up and administrate a brand new organization, facilitate the development of a brand identity, engage community in a unique mandate around health promotion and implement a comprehensive marketing and communication strategy.

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Chilliwack Hospital
"Donna is someone who instantly builds trust with whomever she meets. This intangible makes her super power (making sure all the pieces of complex sponsorship agreements are impeccably well managed) all the more powerful. Doing partnership and Sponsorship management for huge public events like ours is a huge task, but we are always sure she is up for the challenge."
Adrian Sinclair
Director of Engagement, Vancouver Mural Festival
"Donna is detail-oriented and results-driven with an enthusiastic can-do attitude and endless source of positivity. Her professionalism is matched only by the passion and care she exudes for both her team and client/partners. She places a high value on relationships, which is evident in everything she does. It's always a pleasure to work with someone like Donna who brings both professionalism and smiles!"
Lisa Wong
Marketing Manager, Vancouver Mural Festival
"Working with VMF, particularly Donna and team, has been a pleasure. Donna listened to what we were seeking to achieve and supported us in thinking outside the box. We didn't want to come on board as a traditional sponsor and through the 'Run the Murals' series we did just that. The VMF team was creative, hard working, and exemplified what a strong partnership team can accomplish."
Diana Etherington
National Community Manager, MEC
"Working with Donna and the team at Vancouver Mural Festival made our involvement with the festival smooth, inspired and productive. With a hands-on approach, I felt supported through the process of creation and execution of our activation. Donna brings an effervescent attitude to her work and treats each interaction with intention. Her attention to detail and follow-through was essential to the realization of our project. We have worked with VMF for two festivals, and look forward to a third in 2020."
Brianna Locke
Regional Coordinator – Public Engagement and Awareness, World Vision Canada
"Our Lush team really appreciated the commitment to the Vancouver Mural Festival teal understanding what we were trying to achieve with our participation in the festival. We felt very aligned as partners, loved working with their team of passionate creatives and were happy with the value and return on our investment. The Mt Pleasant Street Party itself was amazing and from the signing of our agreement to the final report, communication was excellent."
Johanna Molloy
Sr Marketing Program Manager Brand Communications, LUSH
"Creative, inspiring and original are three words that come to mind when I think of Donna. Filled with passion and energy, I first met Donna as Barkerville Bella and that was just the tip of the talent iceberg! It's one thing to think up a marketing campaign, it's another to star in it and be completely responsible for driving results based on your active performance for 10,000 km! Congrats - you are awesome."
Nancy Arsenault
Tourism Cafe Canada Managing Partner & "Experience Gal"
"Our club participates in numerous rugby tournaments around the world annually. Without any hesitation I can say the Abbotsford 7's Rugby Tournament in which Donna Dixson and her Flair team (including Sarah Campbell along with Katrina and Rachel Bernard) were the main organizers/managers was the most efficiently operated. No detail was left undone by these consummate professionals."
Karl Fix
President, Dog River Howlers Rugby Club
"Donna has made significant progress in helping us understand our customers and their needs. She has been able to design effective marketing strategies that match our abilities and budget."
Bruce Fatkin
Market Manager, Abbotsford Farm & Country Market
"The energy and enthusiasm that Donna applies to her work is positively motivating and surpassed only by her commitment to success. Working with Donna is always a positive and professional experience."
Ken Becotte
Executive Director, Oscar BC
"I had the pleasure working with Donna Dixson in her role of Event Producer of the 1st Annual Fort Langley Beer + Food Festival. Donna was instrumental in laying the foundation for our wonderfully successful event which ran in May 2017. Donna jumped into the fray early in 2017 and enthusiastically applied her organizational skills, experience in Event Leadership, her wealth of connections and, quite simply was a rock in bringing the vision to life. Donna proved to be professional, energetic, flexible, adaptable and honest in providing her input. I recommend Donna highly."
John Reese
Principal, Table Nine Coaching
"Donna was amazing to collaborate with for our Fort Langley Beer and Food Festival! She is extremely organized, hard-working and had great ideas for our event. She followed through with all tasks, communicated excellently and always had a positive attitude. I'd highly recommend Donna for any event big or small!"
Lance Verhoeff
General Manager, Trading Post Brewing
"After working with Donna for the past two years, I have no hesitation whatsoever in highly recommending her for your very serious consideration for any leadership position she is seeking!"
Mel Folkman
Board Member, CHHCF
Donna Dixson

Donna Dixson

Flair Founder

As the oldest of three children in a military family, Donna has always been outgoing and a natural leader. After a brief run as a TV news anchor, she bid farewell to the city and settled on a quintessential farm in rural Saskatchewan. There she raised four daughters, ran a successful bed and breakfast operation and organized her first major event, the Biggest Family Reunion in Saskatchewan. Donna's focus for the past 20 years has been to say "yes" to as many exciting opportunities as possible. She brings a broad network of friends and colleagues into everything she does and is passionate about living with purpose and integrity. Donna enjoys running and cycling in her English Bay neighborhood, yoga, cooking great food for family and friends and is dedicated to being the best she can be.

Add some Flair to your business.

It's always better to meet in person. Call or email Donna to set up lunch or coffee and Donna's buying!