We work with non profit and charitable organizations to create sponsorship programs and find partners that align with their values. We also support businesses in maximizing their investment in corporate social responsibility.
As the founder of Flair, Donna Dixson brings integrity, authenticity and enthusiasm to every project. Detail oriented and results driven, she brings marketing savvy, creativity and a commitment to alignment into the challenging world of effective sponsorship relationships.
Sponsorship Consulting Services
Vancouver Mural Festival, Manager, Sponsors and Partnerships
VMF hired Flair in January 2019 to secure and manage sponsors from prospect to execution during 10 days of programming that ended with the Street Party on August 10. Donna doubled the number of sponsors from 15 to 30, increased sales by 43% and 90% of sponsors said they were more than satisfied with their return on investment and Donna's communication throughout.
"Donna is someone who instantly builds trust with whomever she meets. This intangible makes her super power (making sure all the pieces of complex sponsorship agreements are impeccably well managed) all the more powerful. Doing partnership and Sponsorship management for huge public events like ours is a huge task, but we are always sure she is up for the challenge."
- Adrian Sinclair
Director of Engagement at Vancouver Mural Festival
As the oldest of three children in a military family, Donna has always been outgoing and a natural leader. After a brief run as a TV news anchor, she bid farewell to the city and settled on a quintessential farm in rural Saskatchewan. There she raised four daughters, ran a successful bed and breakfast operation and organized her first major event, the Biggest Family Reunion in Saskatchewan. Donna's focus for the past 20 years has been to say "yes" to as many exciting opportunities as possible. She brings a broad network of friends and colleagues into everything she does and is passionate about living with purpose and integrity. Donna enjoys running and cycling in her English Bay neighborhood, yoga, cooking great food for family and friends and is dedicated to being the best she can be.